ADVANCED MARKETING
ENTREPRENEURSHIP
BUSINESS OWNERSHIP

PURPOSE:  The purpose of this project is to expose students to local entrepreneurs

GOAL:  Students will understand what is involved in owning and operating a business.  This will include:  hiring, termination, inventory, payroll, ordering, recordkeeping, customer service, human relations, advertising, selling, and pricing.

ACTIVITIES:   Students will visit locally owned businesses.  Owners will conduct a seminar in a small group setting on the above topics.  Students will have a list of prepared questions and will be encouraged to ask additional ones.  At the conclusion of each visit, students will prepare oral and written reports.
 
 
 

BUSINESS CLASSIFICATION	NAME OF FIRM
BUSINESS	1. 2.
RETAIL	1. 2.
WHOLESALE & TRADE DISTRIBUTION	1. 2.
EXTRACTION	1. 2.
RESTAURANT AND FOOD SERVICE	1. 2.
PERSONAL SERVICES	1. 2.
PROFESSIONAL SERVICES	1. 2.

   
    

QUESTIONS

1. How is this business organized?  ( sole proprietorship, partnership, corporation )

2. How long has this establishment been in business?

3. How would you characterize yourself?  ( energetic, responsible, etc. )

4. What made you decide to go into business for yourself?

5. Who are your competitors?

6. How have your products/services changed over the past 5 years?

7. Do you advertise?  If so, what media do you use?

8. How did you come up with the name of your business?

9. How did you decide on your location?

10. How many employees do you have?  How many are full-time?  How many are part-time?

11. What equipment do you require your employees to have knowledge of?

12. What do you look for in employees when you hire?

13. What questions do you ask in an interview?

14. What paperwork is involved in running this business?

15. Who makes out the work schedule?  How much in advance is the schedule made?  How are conflicts handled?  (scheduling conflicts)

16. How are your prices established?

17. How do you handle a difficult customers?

18. How do you motivate employees with absenteeism/tardiness?

19. What security measures do you take?

20. How often do you conduct inventory?  How many vendors do you order from?

21. What kinds of insurance must this business carry?

22. What benefits do you offer employees?

23. What education and/or training is required to own and operate this business?

24. What would you suggest being taught in the high school that would encourage and help students to own and operate their own businesses?

 

Kim Greear
St. Paul High School
St. Paul VA