Directions:
During the previous class
session you watched a program entitled "Food Icons" which
described many current food icons such as Toucan Sam, Trix the Rabbit,
and Snap, Crackle, Pop. The program also described several old icons
such as Aunt Jemima, the Pillsbury Dough Boy, and Colonel Sanders.
After watching this program
you should have a fairly good idea as to what makes an icon lovable
and adoring to consumers. (i.e. most icons are funny and have their
own specific personality) Now it is your turn to create a food icon(s).
First, your product. You
will be creating an ad icon for Jolly Rancher candies.
Second, your objectives.
In this assignment you will do the following:
- Describe the product
- Describe the target market
of that product
- Brainstorm possible ways
to create an ad icon(s)
- Draw (to the best of your
ability) your new icon(s) for Jolly Rancher candies
- Write a brief script for
how to introduce the new icon(s) to the public using a television commercial
You will work in assigned groups to complete this assignment.
You will have one class period
in order to complete this assignment.
Marketing,
Create Your Own Food Icon Assignment 
