Marketing is All Around Us and Teamwork

This could be used in a fundamentals class to reinforce the idea that marketing touches everything we do. This exercise could also serve as a jolt to recharge everyone's thinking after a long summer.

Materials:

Handouts that have A through Z in a column down the side of the paper (if you want to conserve paper, you could have students use their own). Newsprint or some other large paper Colored Markers

Part I Give students 10 minutes (adjust for your class) to think of as many words as they can that start with each letter of the alphabet that have to do with marketing.

Part II Put students in groups of 4. First have them each count how many letters of the alphabet they were able to use (example finance and food marketing would only count as one, since both start with f ). Individual numbers would range from 1 to 26. Have the teams average (ohhh - math too!). Ask team members to tell you their average and write on board. Find the average for the class.

Part III Ask each group to appoint a recorder. Give the students 15 minutes (again - adjust) to consolidate their lists. Have each group tell you the number of words they now have - altogether. This number should be much higher than 26.

At this point the students should have 'remembered' many terms and ideas that are associated with marketing.
Also - you can point out the importance of teamwork. Students can get much more accomplished by being part of a team than they can on their own.

Part IV This is the creative part. The students are still in groups. Pass out the large paper and markers. Ask students to group their individual words / terms (possibly into marketing functions - you decide based on the level of the class). They should illustrate them on the paper.

Tape papers around the room.

Voila - you have given the students a 'fun' exercise through which they (hopefully) learned something and you have decorations for your room.

 

Debby Rogers
Nottoway High School
Nottoway VA