MARKETING
RESEARCH WITH M&M's
Objective: Describe the
five steps in conducting market research
1. Define the Problem:
- Does each bag of M&M's
contain the same number of candies?
- How many of each color M&M
is in each bag?
2. Analyze the situation:
- Complete the M&Ms website
worksheet (below).
3. Develop a data-collection
procedure:
- Get a bag of M&Ms and
complete the Data Collection Worksheet (below)
4. Examine and organize
information:
- Complete the Group Comparison
Worksheet (below)
5. Propose a solution
- Complete the Solutions Worksheet
(below)
Click
here for the corresponding worksheets.
Amy J. Sholtz
Business Department
Chesaning High School
Chesaning, MI
|
