MALL
FIELD TRIP PROJECT--TYSON'S CORNER AND POTOMAC MILLS
The major anchors at Tyson's
Corner Mall include:
- Lord and Taylor
- Nordstrum
- Bloomingdale
- Hecht's
Visit one of these stores
and answer the following:
Store Name:_________________________________________
Identify all of the departments
in the store, and for each department, list who you think their TARGET
MARKET is.
DEPARTMENT |
DESCRIBE
TARGET MARKET |
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How does the store use marketing
strategies, visual merchandising, sales promotions, interior design,
lighting, color, packaging... to appeal to their target market?
What other departments or
services does the store offer to its customers?
Visit LL Bean at Tyson's
Corner Mall:
What has this store done to attract customers and make shopping exciting?
Throughout the entire Tyson's
Corner Mall, list techniques that stores are doing to show their clothing
and accessories to the passing shopper.
Pick one of the following
items and compare its prices at the various stores at both malls that
offer similar brand named items:
Tommy Hilfiger or Nautica
jeans
Nike tennis shoe
A particular brand of perfume
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MALL |
PRICE |
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When you arrive in Potomac
Mills Mall, what is your impression about the mall and the store layouts
as compared to Tyson's Corner Mall?
At both malls, keep a total
of how many times you were asked, "May I help you?"
Tyson's Corner __________
Potomac Mills __________
Describe your best shopping
experience.
Store ______________________________
What happened?
Describe your worst shopping
experience.
Store ______________________________
What happened?
Susan Dixon
Lafayette High School
Williamsburg VA
