DESIGN A MENU

Background:  
 

You are the marketing manager for a new restaurant in a city with a major convention center. Your restaurant serves fine seafood and steaks. Prices charged by your restaurant are high since you offer only the freshest seafood and the best service. Your restaurant has a dress code that requires business attire. 

Work in a small group (2-3 persons) to complete the following activities.

1. Design a menu that represents the entrées and prices for your elite restaurant. 

2. Create a news release for the newspaper that highlights the fine food and service of your restaurant. You may want to highlight the high caliber of your chefs and wait staff.

3. Create a color advertisement for the local travel magazine that is placed in all hotel rooms of the city where your restaurant is located.

4. Your restaurant also caters events at the major hotels near the convention center. Determine what meals you will make available for catering, price you will charge for the meals and special services you will offer for the catered event. Give reasons for each of your decisions.

Your restaurant has been losing business to competitors who offer a wider variety of menu items with a price range from $8.00 to $20.00. You have been called upon to create a marketing strategy and restaurant update to meet the challenges of the competition. Explain five changes that you propose for the restaurant. Make sure to defend each of your ideas.

 

Denise Lawson
Landstown High School
Virginia Beach Virginia