TRAVEL
AND TOURISM MARKETING--CRUISE PROJECT
Objectives:
Your objective for this project is to design a cruise ship, cruise itinerary,
shore excursions, and activities for a cruise line. Detailed instructions
are below.
Cruise Industry Overview:
Cruising is a multi-billion dollar industry which continues to grow
and gain popularity around the world. Cruising is good for local economies
in ports-of-call all over the globe. Cruise lines provide jobs for tens-of-thousands
of people. During the course of this project, you will begin to gain
a better understanding of the cruise industry and its impact on the
economy of the United States and other countries.
Cruise lines and cruise
ships are very diverse. Mega-ships are becoming popular with cruise
lines such as Royal Caribbean and Carnival because they appeal to a
mass market. Smaller ships are becoming more popular with cruise lines
such as Windstar because they appeal more to an older and wealthier
clientele.
Cruise itineraries last
anywhere from 3 nights to 21 nights. The longer the cruise, the more
expensive the cruise becomes.
Cruising is popular with
singles, families, newlyweds, retirees. There is a cruise available
for almost any age group, price range, or interest.
Directions:
- You may work in groups
of up to three people in order to complete this project.
- Research cruise lines,
cruise ships, ports-of-call, shore excursions, activities, etc. to
understand what is currently offered by several cruise lines.
- After you have a clear
understanding of what other cruise lines are offering, your task is
to design a cruise for Thomas Cruise Lines that will appeal to a family
of 4.
- Father, age 40 –
Market Research Analyst
- Mother, age 39 - Teacher
- Son, age 10
- Daughter, age 14
- Determine the cruise length.
- Determine the type of
ship (i.e., sail boat, mid-size ship, mega-ship)
- Determine the ports-of-call.
- Select shore excursions
that will be fun for the entire family.
- Determine which type
of cabin you would recommend for this family (i.e., inside, outside,
balcony, suite, etc)
- Create attractions and
activities that will be onboard the ship.
- Create the cruise itinerary
(how long will you be at each port-of-call)
- Describe the dining choices
available on the ship
- Explain your pricing
for the different cabin choices offered
- Create a brochure that
promotes your cruise ship, cruise itinerary, pricing, activities,
shore excursions, dining, etc. (This is what you will actually turn
in. Be sure your brochure includes all of the information from above.
Use pictures to help sell your cruise.)
Presentation:
Each group will be responsible for presenting their cruise to the rest
of the class on ________________________________. A PowerPoint presentation
is expected. The presentation should cover all of the information from
above and be 5 minutes in length.
Grading:
Cruise Brochure = 60 points
Cruise Presentation = 40 points
Shane Thomas
Chantilly High School
Chantilly VA
