International Print Ad

Requirements of International Ad

• Select a product/service that fills a void in another country.  Write a paragraph rational about why you chose them.
• Draw, attach, download a graphic of your product or an appropriate picture for your service.  Graphics are a must!
• Your copy (writing) must be in the language appropriate to the country.  NO ENGLISH!  Be sure that your slogan and the words you choose translate well into the foreign language.
• Attach a translation of your copy to your ad on a separate piece of paper.
• Complete a thumbnail sketch (draft) and have a classmate “proof” it for you before beginning the final copy ready ad.  Attach the thumbnail sketch.
• Be sure that your target market knows where/how to purchase your good/service.
• Include demographics about your target market:
• age
• gender
• marital status
• education
• lifestyle
• specific geographic location
• other pertinent information
• Site the appropriate media for your ad. (newspaper, magazine, billboard, etc.)  Be specific! 
• Be prepared to share you ad with the class.

Liz McDowell
West Springfield High School
Springfield Virginia