Logo Win, Lose, or Draw
I adapted this lesson I found from a college
professor on the Web. After teaching the elements of what goes
into a good product, servie, or company logo, we played Logo Win, Lose,
or Draw. I would pre-prepare about 40 index cards for the game.
Each card would have a logo that I would cut and paste from a newspaper,
magazine, or other print source.
After dividing the class into 3 teams,
one person from the first team is selected to come and "draw" a logo
on the chalkboard or white board. S/he selects an index card from
the pile, and is challenged with drawing the logo so that the other
teammates will recognize it. No talking is allowed by the "drawer,"
but the remaining teammates can blurt guesses as frequently as they
like until their 60 second time limits expires. It is very important
that the person doing the drawing can draw only the logo--no
pictures of the product or service! (after all, the object
is to reinforce brand recognition through logos)
If the teammates are not able to guess
the correct product in the alloted time, the other teams may "steal"
the point by guessing correctly. Once that turn is done, the next
team takes their turn, and so on. Each team member must take turns
drawing! Some of your students--just like me--can't draw a lick.
Have some lighthearted fun with the whole game. Also, make sure
and put some popular but "not so easy to draw" logos in your mix, such
as the Gorton's Fisherman. Nike will get guessed in seconds, but
some will really challenge your students.
Following the activity, a review of the
elements of a good logo follows, as well as why some of these logos
are so memorable. And of course, give the winning team a prize!
My students always enjoyed this so much that I would keep an extra fifty
or so cards around, and we would use this to fill in those last five
minutes on the days that the lessons ended early. I think yours
will, too.
Mickey Kosloski
Virginia DECA
For more logos, see an additional
PowerPoint show by clicking here.
Submitted by Beth Adolphi, Colorado
Created by Dan Sheeks
