SPONSORSHIP GROUP PROJECT

This group project is a major assignment, which will cover two weeks of class.  The due date for the written project will be: _________________ and the Oral presentations will start on __________________________.

Suggested Completion Order:

1) Determine who will be in your group of 2-3 people.

2) Determine the type of event you will be conducting.
* What type of event (wrestling, wind surfing tournament, volleyball tournament, three-on-three basketball tournament, concert, charity/benefit, etc.)
* Location of event (city and venue)
* Who will be participating (individuals, colleges, etc.)?
* Name of the Event
* No other group in your class period may use the same event idea!

3) Determine ALL of the sponsorship opportunities available for your event.  * How much will they have to pay and/or what will they have to contribute?
* What will they get in return for their sponsorship?
* To think of ideas for sponsorship opportunities: use your own experiences, current events, your notes, the articles we read, and CREATIVITY!
* Example: Tickets (front & back), banners, stadium billboards, start/finish lines, jersey patches, sails, a map, etc.
 

4) Determine WHO you will get as sponsors.
* You will need to match the event image with the product/ company image
* You will have to provide a written explanation of who your sponsors are and why?

5) You must write a formal Sponsorship Proposal.  Refer to your handout for what areas must be covered.

6) Actually create and design examples, such as: diagrams, a program, etc. (How many--enough to fully describe your event and it sponsorships).

* Be aware that neatness, completeness, and creativity are critical.  * You should use: poster board, construction paper, 3-D effects, actual old jerseys, etc.  * Artwork can be hand drawn, from magazines, etc.

7) Write a promotional plan for how and where you would market your event. If the newspaper, which newspapers and why?

* Make examples of advertisements, press releases, etc.
* You must have one creative promotional idea such as: sweepstakes, in-store display, guest appearance, etc.

* Present your event, the sponsorship opportunity, the promotional plan, etc, to the entire class.

* Explain the event and its details
* Display all the visual aids
* Explain the sponsorship opportunities and who you choose and why?
* Describe you marketing plan

HOW WILL YOU BE GRADED?
Project is worth three (3) test grades. (2 test grades for group work
time/actual visual aids, written explanation etc. and 1 test grade for
the oral presentation)

Areas to remember: Group use of time
Cooperation among group members
Contribution to the group's effort by you
Creativity, completeness of idea, and neatness

CORPORATE SPONSORSHIP PROPOSAL OUTLINE

I. Cover Letter/Executive Summary

A. Introductory paragraph
B. What the attraction has to offer
C. What the event/attraction is seeking

II. The Proposal

A. Description of event/attraction to be sponsored
B. Statistical Information

1. Target market
2. Anticipated exposure (no. Of attendees, media coverage, press
releases)
3. Itinerary - schedule of activities
4. Budget for the event/attraction

C. Documentation of previous success, if appropriate

D. Opportunities for the sponsor

1. Title sponsor
2. Co-sponsor
3. Total name identification
4. Full or partial association with
advertising and promotion
5. Product endorsements
6. Personal appearances
7. Name/logo in merchandising items
8. Sales/sampling rights

E. Sponsorship requirements

1. Full title sponsor (exclusive): $X-specify package
2. Co-Sponsor: $X-specify package
3. Other packages: $X

F. Summation/closing of proposal

Within this basic structure, the following subjects should be
addressed!

1. Event History
2. Market Analysis
3. Feature Attraction
4. Previous Attractions
5. Date
6. Price, Hours, Schedule of Activities
7. Special Awards or Accomplishments
8. Promoter/Producer
9. Execution of event/attraction
10. Problems
11. Facility
12. Estimated Attendance
13. Previous Attendance -
14. Media Exposure
15. Types of Sponsorships Available
16. Exclusivity
17. Adverting and Promotion
18. Promotional Opportunities
19. Sales opportunities
20. Hospitality Events/Entertainment
21. Other Sponsors
22. Cost
23. Expenses
24. Past Sponsors
25. Contact person

Mike Foley
Osbourn Park High School
Manassas Virginia