Creative Lesson Plan - Selling
(Used for Fundamentals of Marketing)
In an effort to cut the monotony of teaching
selling the same way in all levels of marketing classes, I devised the
attached assignment for the introduction level of marketing. Because
selling is found in all levels of marketing, I needed a different method
for each so that students would not receive repeat performances each
year.
I give students all instructional materials
and break them into groups. Each group is responsible for teaching
or “selling” their assigned step to the class. Instruction on
their step is required as well as activities to support their instruction
or “selling”.
This not only gives students an
opportunity to include their personalities in the assignment, but to
gain valuable public speaking experience which will help in classes,
fundraising, and competitive events.
Below is the grading criteria that I use.
Selling Project
Fundamentals of Marketing
You are assigned the task of presenting
to the class a step in the sales process. You will be given all
of the pertinent information regarding your step and you are to “sell”
this step to the class. Your presentation should include, but
not be limited to, the following criteria:
1. Definition of step (15 points)
2. How to prepare for step (15 points)
3. How to execute step (20 points)
4. Activities to get the class involved
(50 points)
Any overhead transparencies that are needed
will be provided to you by the teacher as well as copy services.
Your presentation should take most of the block, if not the entire block.
This is a test grade.
Be prepared. Be excited. Have fun!
SELL! SELL! SELL!
Grading Criteria
Definition of step (15 points)
__________
How to prepare for step (15 points)
__________
How to execute step (20 points)
__________
Activities to get the class involved (50
points) __________
Total (100 points)
__________
Christin Gilbert-Morgan
Hickory High School
Chesapeake, VA
