Collection of Ten Different Magazine Advertisements for the Same Company
(recommended for Advanced Fashion)

Companies have many products that are targeted toward different markets.  Sometimes they use different ad agencies and have very different campaigns.  For this activity, you must select one company and collect ten magazine ads (no newspaper ads) for one type of product (Ford cars, Chevy trucks, Delmonte canned food, Oscar Meyer lunch meat, etc.)  This may require lost of research in different magazines over several months of issues.  Copies of the ads are acceptable, you do not have to turn in the actual ads.

Analyze the ads and then submit a report that answers the following points:

1. Who is the advertiser?

2. What is the brand, product, or service?

3. For each ad:
a. Describe how each ad carries out the company’s campaign theme in its copy, illustration, layout, etc.
b. What point in the product life cycle is the product?

4. What do you think the company is trying to say about its products?  (Look at the layout, read the copy, analyze the illustration.)

5. Summarize what you learned from this activity.
 
 

Checklist Item	Point Value	Point Earned
1.  All ten as from the same company?	10
2.  Advertiser?	5
3.  What is the brand, product, or service?	5
4. Describe how each ad carries out the company’s campaign theme in its copy, illustration, layout, etc.	20
5. What point in the product life cycle is the product?	10
6. What do you think the company is trying to say about its products?  (Look at layout, copy, & illustration)	20
7. Quality of product.  Was it easy to read, typed, bound nicely?	10
7.  What did you learn from this activity?	20
Total points	100

Amanda Swanson
Hickory High School
Chesapeake VA