Advanced Marketing Class Project - Marketing Functions

Students may work with a partner or individually.

Assume that you are the marketing manager for a major corporation that is in the food processing business.  Your company wants to launch a new fruit juice.  Your “target market” is teen-agers.  Prepare an outline oh how you will market this product.

You must indicate how all nine of the marketing functions will be implemented to get your product into the marketplace.

1. Purchasing
2. Selling
3. Pricing
4. Product Planning
5. Marketing Information Management
6. Promotion
7. Financing 
8. Distribution
9. Risk Management

Complete this project in class today.  Each group will present their outline during the next class period.
 

Author unknown
Submitted by Roger Poston
Oakton High School
Vienna VA