YELLOW PAGES ADVERTISING PROJECT - ADVANCED MARKETING
 

You are to prepare a yellow page advertisement.

1. Decide the company or product you will be using.  (Please remember that the company can be used on all projects for this course.  That means you do not have to redesign’s logo’ act.)

2. Determine the size advertisement space you will use.  Size should change depending on location.

3. Determine all headings that you will use to place the advertisement.

4. Design the Advertisement.  Include your first draft and a finished advertisement.

5. Identify all major elements of the advertisement and explain why they are included.

6. Identify elements that your chose not to use and explain why?

You may use materials from existing advertisements.
You can produce the advertisement on computer or by hand.
The advertisement must be completed and in good visual presentation format.

Some elements to consider:
Name
Store Logo
Promotional Phrase
Address
Map
Phone
800 Numbers
Hours of Operation
Days Open 
Owner’s Name
Products
Services
National Affiliation
Other Locations?
Discounts
Credit cards accepted
Coupons
Photos
Drawings
Boarders
Theme Design
Product logos
National Brands Carried
Special Services – examples: Delivery, layaway, interest free, no payments until?
 
 

Author unknown
Submitted by Roger Poston
Oakton High School
Vienna