Why Don’t You Carry...

Channels of distribution is a hard topic to teach in a meaningful way. I try to show students the relevance (and importance) by making it very real. We pick a popular consumer product, find a location where it is not carried,and then try to figure out how the company could get the item into this
type of business through alternate channels. For example, how could Frito-Lay get Wow chips into small offices that don’t have vending machines?

David Nickoley 
Illinois
Reprinted from MarkEd.com