MALL CREATION PROJECT
YOU ARE TO WORK IN GROUPS OF THREE.
NAMES:
1. _______________________________
2. _______________________________
3. _______________________________
SELECT ONE PERSON TO ACT AS THE DIRECTOR
FOR THIS PROJECT.
YOUR COMPLETED PROJECT WILL BE PRESENTED
IN A REPORT FOLDER TO INCLUDE POSTER BOARDS, 3-D LAYOUT, AND ETC. THAT
WAS USED FOR YOUR PRESENTATION.
TYPE OF MALL:
When creating a mall, one of the first
things to think about is the type of mall you would like to develop.
A TOTALLY ENCLOSED MALL - one in which
all of the businesses are enclosed under one roof. Customers must enter
the mall through specific entrances or the anchor stores to reach the
other store
A COMBINATION MALL - Partially enclosed
(usually in the back section) with a roadside strip mall appearance
in the front.
1. Which type of mall would you
like to create? Explain why?
SELECTING A COMMUNITY
Use the text MARKETING ESSENTIALS, Chapter
39, "Describing and Analyzing a Proposed Business" to assist you in
answering the following questions about your mall:
2. Define business philosophy.
3. What will be your mall's
business philosophy?
4. What type of businesses will
you have in your mall? Be specific. SUGGESTIONS: Two anchor stores (a
regional chain and a national chain), women's apparel and accessory
stores, men's apparel and accessory stores, men's and women's apparel
stores, furniture stores, shoes stores, gifts and jewelry stores, food
court and two nice fill service restaurants, drugs and variety stores,
hardware stores, specialty shops (several), movie theaters, amusements,
and many more types of stores.
5. Define trading area.
6. Where would you like to locate
your mall ?
7. Define geographic data
8. Define market segment analysis?
9. Define target market
10. What is your mall’s target market?
11. Define demographics.
12. Define psychographics
13. Define buying power.
14. Define buying behavior.
15. What factors can affect buying behavior
for your mall?
YOUR TRADING AREA
You may need to use information gathered
from Internet sources before answering the following questions.
Each group will access city/county information using websites provided
by the instructor. You are limited to the United States of America
in determining your location.
Print out all statistical information.
Also, provide an area map for your location. Any of the map websites
may be used.
16. Provide a map of your trading area.
17. Pinpoint your proposed mall location.
18. What are the demographics of your trading
area?
19. What are the psychographics of your
trading area?
20. What is the buying power of your trading
area?
21. Describe the economy of your trading
area.
22. What is the retail potential?
ANALYZING THE COMPETITION
23. Define competition.
24. How many similar businesses are in
your trading area?
25. What are the price ranges?
26. What is the quality of merchandise?
27. Do they do anything special for the
customers?
28. How do they sell their products or
services?
29. How do they advertise or promote?
INDIVIDUAL STORE SPECIFICATIONS
Select one type of store that you would
like to open in the mall. This is your personal business.
Name the business and what type of store
is it?
Develop a creative sign for the exterior
of your store.
Describe the merchandise you will carry
and/or the services your businesses will provide.
Find 5 examples of merchandise you will
carry in the store.
What will be the price range strategy
for merchandise in this store?
Draw the floor plan of this store
including fixtures, aisles, displays, fitting rooms, sales counter,
stockroom, office, etc. Make sure you label where certain types of merchandise
will be in your floor plan.
Create a print advertisement for
this specific store for use in the newspaper. (Headline sub-headline,
copy, logo and illustration).
Sandy Atkinson
Franklin High School
Franklin VA
