ANALYZING THE COMPETITION

Find any two companies on the Internet who compete in the same industry.    In one-and-a-half to two pages, compare and contrast the two you selected sites on any ten of the following criteria:

•   the strategic focus 
•   target users/stakeholders served 
•   performance/appearance/navigation of the site 
•   source(s) of value to users 
•   customer orientation/relationship marketing 
•   product strategy 
•   pricing strategy 
•   advertising strategy 
•   sales promotion strategy 
•   public relations strategy 
•   distribution strategy 
•   positioning strategy 
•   service strategy 
•   overall marketing effectiveness 

 

Sarah Nobles
Oscar Smith High School
Chesapeake VA