LEVERAGING PARENT NIGHT

Mid-term parent conferences are a part of our school's routine.  It's not something all students (or teachers) look forward to.  My students, however, being the marketing-driven group they are, take advantage of the moment.  We develop a mid-term promotion, including direct mail to parents,
inviting them to stop by and visit our store operation.  We include a coupon or two for items we believe will help attract attention? and ultimately a store visit.  It's a great way to reach a primary demographic
and to increase sales.   Best of all, it allows parents, administration, and community members to see the store (and my students) in action. (And, it's a great time to display substantive curriculum-oriented posters, student work, and program recruiting materials.)
 
 

Dale Pollard
Plain City, UT