MARKETING STRATEGIES ONLINE

Access one of the e-tailers identified for this performance indicator at

http://www.mark-ed.org/online/IM194.htm,

and use the information found onthe site to answer the following questions:
 
 

Company name: ____________________

URL: __________________________
 
 

What marketing strategies does the e-tailer appear to use?
 
 

How do product, place, price, and promotional considerations differ from
its brick-and-mortar operations?
 
 

What strategies would you recommend that the e-tailer adopt in order to
compete with other online businesses?
 
 
 

This is a reprint of an e-mail from Mark-Ed/Career Paths.