Sports Marketing

Duty Area:  Employing Sponsorship

Task(s):
MKT8175.042  Explain the terms sponsorship and endorsement
MKT8175.043  Explain the reasons for a company or organization to use
sponsorship.

Class time:  50 minutes
 

Review:  Chapter  7  Sports and Entertainment Marketing, by Ken Kaser and Dotty Oelkers

Students will visit the following sites and answer the questions below: 
 

University of Miami (http://hurricanesports.ocsn.com) 
Select Corporate Sales Program link

Florida State (http://seminoles.ocsn.com)  
Select Sponsorship link

Answer the following questions for each site

1. What sponsorship opportunities are available at each school?
 

2. Select two of the sponsorship opportunities and provide in detail the information that is given to prospective sponsors.
 

3. What types of companies would be good sponsors for the specific opportunities you selected in question 2.  Why?
 

4. What are the benefits to an organization for becoming a sponsor?
 

5. What other ways (not mentioned at the site) could sponsorship be used?
 

6. What sponsorship opportunities are available for local businesses at your school?

Lisa Dean
Virginia High School
Bristol VA