Promotional Mix and the Internet

Level(s):   Marketing 8120

Length of Lesson: 2 (50-minute) class periods

Students Desired Performance Expectations (Objectives):

• The student will be able to identify various elements of the promotional mix using various Web sites.
• The student will be able to explain the purpose of each of the elements of the promotional mix being used.

Materials Needed to Teach the Lesson: 

• MarkEd LAP PR-001 “Promotional Mix” for background information on the elements of the promotional mix, factors affecting promotional mix. (or suitable textbook)
• Computer Lab with at least 1 computer for every two students.
• Handout

Competencies Covered in this Lesson:
8120.065           Examine the concept of Promotional Mix
8120.069           Describe the types of promotion and the purpose of each

Procedures: (An Introduction Section, A Development Section, and A Closure Section) 

Introduction
Spend the first day of the lesson in the classroom going over the information in LAP PR-001.  By the end of this lesson, the students should have a good, basic understanding of the promotional mix, it’s elements, and their purposes.  Explain the procedure to the followed the next day at the computers. 

Procedure
1. Students will be given a handout when they arrive at their computers.  On the handout will be a list of Web sites for them to go to and some questions about those sites.  If you have a Web site for the course, you could link the sites to your Web page.  Students are to visit and answer questions about ONLY the sites given.
2. The students should visit the sites listed and answer the questions.

Closure
 After all students have completed the handout.  Go over the information with them.  Compare information from the students’ papers.  A brief quiz at the beginning of the next class period could be given to assess individual learning, if students are sharing computers.
 
Internet Sites Studied: 
 
URL:  http://www.landsend.com
URL:  http://www.mcdonalds.com
URL:  http://www.benandjerrys.com
URL:  http://www.jellybelly.com 

Assessment:
Completion and correctness of the handout.
CLICK HERE for the handout.

Kris Harless
Salem High School
Salem VA