Regardless of your topic, use sound marketing principles as described in the previous 10 lessons!  While Phase III of the course has been somewhat technical in nature, it has emphasized the importance of a sound marketing philosophy.  Your project will be evaluated on how well you have been able to integrate both.  As you complete each of the Phase III lessons, reassess your project to date, ensuring and modifying as necessary.

Your final project should include:

• A STATEMENT OF PURPOSE(S) - (20%) Describe your target audience.  Then identify what goals and objectives are you trying to accomplish with your website.

• A DESCRIPTION OF EACH WEB PAGE - (20%) Explain why you have done what you have done, how it relates to or reinforces your site's purpose, and identify some of the related marketing strategies in your thought processes and design.  For example, you might clarify that on your homepage you have made an effort to keep everything on one screen, or that you have created a "pictures of the week" category that is intended to create repeat visits by providing visitors a new opportunity to see themselves in lights every week.  You will also want to identify anything that I CAN'T see, such as how much space you have saved by crunching your images, or how you had to go back and redesign your navigational bar because....

• YOUR WEBSITE- (60%) Create and post your website on the server of your choice.  Your site should include at least five pages that you have created, but may include as many as you deem necessary. (don't forget to use a template!)  The evaluation will be based on how well you have implemented the principles described in these lessons, including site design, site content, site interactivity, how well your site supports your purposes, and overall effectiveness based on these principles.  More weight will be placed on the marketing aspects of your site than on the technical construction!!!  If you have applied sound marketing principles, but are still learning the "nuts and bolts" of website construction, you will still do very well on this project.  Just be sure that you have developed a thorough description.

Please send your Statement of Purpose and Web Page Description as e-mail attachments. They should be in Microsoft Word format, or for those of you that do not have Word, please save your documents as an "RTF" file (Rich Text Format).   The due date is August 11.  Early submissions are welcome.  If you have any questions, feel free to e-mail or call me at 757.683.3507.

***Even if you are comfortable with other Web authoring software (such as Front Page, Dreamweaver, etc.), you must use Netscape Composer to construct your Web site for this project.