Objectives: 

1. Identify the changes in the revised curriculum.
2. Explain the purpose of the e-Commerce 8125 course.
3. Identify the essential competencies that must be included in the course.
4. Develop a teaching plan for the equivalent of a 36-week Electronic Commerce (8125) course.

This year there were some changes in the curriculum, as well as one significant change in the name of the course.  Beginning next year, the course will no longer be called e-Commerce.  It will be called Internet Marketing.  Not only does this title more accurately reflect the course offering, and not only will it prove to be a better recruiting tool for you in your course (using the word "Internet" in the title), but the technical panel has made it clear that we are teaching much more than just e-commerce.  We are touching on most aspects of marketing on the Internet.

Another aspect of the revised curriculum is its "new" focus.  This year's technical panel has asked us to take a step back and include more fundamental marketing principles.  As a result, when the teacher curriculum writing team met last month, we did just that.  The technical panel has asked us to focus the entire course on the role Internet marketing plays in an organization's overall business plan.  Remember that question in lesson 2 that asked about first generation and second generation e-business?  This was an industry epiphany following the first generation of e-business.  The Internet, for most organizations, is another marketing tool that must fit into an organization's overall business plan.   Even most stand alone e-businesses are recognizing the importance of integrating conventional marketing methods into their business plan.

I held out on this lesson as long as I could (June 1 as of this writing) because the new curriculum is not posted as of yet.  The excercises below will correspond with the "old" curriculum.  The curriculum changes are not earth shattering.  In fact, the teachers in the former teacher writing teams were actually teaching what's in the "new" curriculum.  The upcoming curriculum, however, does a slightly better job of expressing what industry demands.

As you go through the assignment below, keep these changes in mind.  Visit the VDOE Web site often until the revised is posted (some time this summer).

The Virginia State Plan for Career and Technical Education establishes minimum occupational competence for all students enrolled in career and technical courses.The State Plan Core Indicator 2: Occupational Competence states:

Eighty percent of the vocational and technical program completers will attain 80 percent of the competencies on the state-validated competency list.

If you go to the Essential Competencies List Page, you will find a list of the different Career and Technical Education program areas.
You can select Marketing Task Lists Online.  It will take you to the Index for Marketing Education Task Lists  On this page you will note that Electronic Commerce is listed. If you select the Task List it will take you to the Competency List for Electronic Commerce.  You will note that this list contains little black dots in the left column.  The competencies that have dots are the "Essential Competencies" on which the State's standards are set.   To meet the state standard, eighty percent of the students enrolled in Electronic Commerce must attain 80 percent of these "essential competencies." 

Assignment:

1.  What will the course name for e-Commerce 8125 be changed to for the 2002-2003 school year?

2. How has the focus of the revised course changed for the coming year?

3.  Visit the Career and Technical Education page of the Department of Education Web site, http://www.pen.k12.va.us/VDOE/Instruction/CTE/. Locate the Task List for Electronic Commerce.  Print yourself a copy. Look at the "essential competencies."

4.  How many of the competencies ARE NOT essential?

Virginia has an Electronic Commerce curriculum guide and it is available free to public school teachers in Virginia through the Virginia Career and Technical Education Resource Center. Curriculum materials can be ordered on the CTE Resource Center's Web site, http://vvcrc.tec.va.us/

If you look on the blue border on the left you will note a link to Task Lists.   This link will take you to the same list that is located on the Career and Technical Education Web site.

Another link is to the Catalog/Orders Link  This page has two buttons: Browse and Log On. The Browse button will allow you to look at the material that is available.  The Log On button takes you to a page that allows you to register so that you can order material.

Assignment Continued:

5.  Go to the CTE Resource Center's Web site:   http://vvcrc.tec.va.us/. Visit the different links on this page. After you have visited the sites, go to the Catalog/Orders link and click the "Browse" button. This takes you to the "How to Order" page. Explain how to order curriculum material from the CTE Resource Center.

6.  Note that there is a link to Marketing Education on the Green Border of the VVCRC page.   Visit the  Marketing Education page.  Note that you can order a printed copy of: ELECTRONIC COMMERCE INSTRUCTIONAL FRAMEWORK or a .pdf copy.  How much would it cost you, as a teacher in Virginia, to order either of these guides?

If you wanted to, you could order a copy of the E-commerce curriculum framework.   However, since you will need a copy to do the remainder of this assignment, you may download a copy at this site: http://www.lions.odu.edu/org/deca/ots596/curriculum.pdf.  Download the curriculum framework.   If you prefer you may print the .pdf file.

7.  Read the introduction of the curriculum framework. 

• What does it say the course is designed to do?
• What is contained in this draft?

Final Part of this assignment.

8.  Prepare a course calendar (4X4 block, A/B block, or two semester year) that you would follow to teach Electronic Commerce (8125).  Be sure that you include all the "essential competencies" as indicated should be included in the course. A sample one month format for can be located at:

http://www.lions.odu.edu/org/deca/ots596/calendaronemonth.pdf