Regardless of your topic, use sound marketing principles as described in the previous 10 lessons!  While the second half of the course has been somewhat technical in nature, it has emphasized the importance of a sound marketing philosophy.  Your project will be evaluated on how well you have been able to integrate both.  As you complete each of lessons 6 though 10, reassess your project to date, ensuring and modifying as necessary.

Your final project should include:

• A STATEMENT OF PURPOSE(S) - (20%) Describe your target audience.  Then identify what goals and objectives are you trying to accomplish with your Web site.

• A DESCRIPTION OF EACH WEB PAGE - (20%) Explain why you have done what you have done, how it relates to or reinforces your site's purpose, and identify some of the related marketing strategies in your thought processes and design.  For example, you might clarify that on your homepage you have made an effort to keep everything on one screen, or that you have created a "pictures of the week" category that is intended to create repeat visits by providing visitors a new opportunity to see themselves in lights every week.  You will also want to identify anything that I CAN'T see, such as how much space you have saved by crunching your images, or how you had to go back and redesign your navigational bar because....

• YOUR WEB SITE- (60%) Create and post your Web site on the server of your choice.  Your site should include at least five pages that you have created, but may include as many as you deem necessary. (don't forget to use a template!)  The evaluation will be based on how well you have implemented the principles described in these lessons, including site design, site content, site interactivity, how well your site supports your purposes, and overall effectiveness based on these principles.  More weight will be placed on the marketing aspects of your site than on the technical construction!!!  If you have applied sound marketing principles, but are still learning the "nuts and bolts" of Web site construction, you will still do very well on this project.  Just be sure that you have developed a thorough description.

Please send your Statement of Purpose and Web Page Description as e-mail attachments. They should be in Microsoft Word format, or for those of you that do not have Word, please save your documents as an "RTF" file (Rich Text Format).   The due date is August 12.  Early submissions are welcome and encouraged.  If you have any questions, feel free to e-mail or call me at 757.683.3507.

***Even if you are comfortable with other Web authoring software (such as Front Page, Dreamweaver, etc.), you must use Netscape Composer to construct your Web site for this project. If you are a non-teacher and would use other software for professional purposes, contact me directly and we will discuss your options.
 

Want to see some samples?  Although it is now very dated, you can see the course Web site that I used to use while teaching Internet Marketing 8125 by visiting http://www.geocities.com/hhsmick

Since we have their permission, take a look at a non-teacher's site.  They did a very good job!  (Please note that two people worked on this project together.  As a result, I told them I expected twice the number of pages and twice the detail in their report.)

Web address: http://www.leadgrouponline.com

Explanation/Description: http://www.lions.odu.edu/org/deca/ots596/walker-davis.doc