Here's the idea.  Have your Internet Marketing class create a Web site that announces, advertises, and promotes local job openings in your community (employers in my neck of the woods are currently begging for help!).  Your Internet Marketing class can solicit help from co-op students in your school, including non-marketing co-ops.  Send the co-ops to their employer touting the "about to be formed" Web site and how it will be used.  Prepare brochures/handouts in advance.  Now you have plenty of "salesmen" out there working for you.  Charge the businesses a nominal fee--maybe $3.00 to 5.00 per month--to place their add on your site.  Consider adding additional fees for logos ($1.00 mo), links to their existing Web site ($.50 month OR a reciprocal link back to your site), etc.  Then contact neighboring schools, and do the same with them.  Your students can travel to surrounding schools, explaining and promoting your new functional Web site.  And if you happen to mention your program along the way, so be it.  Now you have tons of salespeople throughout your city/county/region.  Want to pay their chapter a commission for the first month's service ad fees?  I think that would be a great idea!  Be sure the businesses understand that the proceeds will benefit the school's chapter.  So far everyone wins.

Now you have students across your region working for you, selling job ads with an employer that they already know.  The employer benefits not only by contributing to the school, but they should significantly increase their visibility within the schools, particularly the coop programs.  Coop students and Marketing teachers have a central location to look for job placements, and your Internet Marketing kids have developed a work in progress that is true Internet Marketing.  There are many  more details that you can work through a project like this, but for the sake of time, I won't go into them all.  However, I can envision a lot of lessons that can stem through this single and ongoing project.  I think the local press would jump on this one, and that should create a flood of new participants.  You might even have a winning manual here......

I do hope that if you should implement this idea that you will keep me posted on your progress.  Thanks!