You've had a chance to look around, now let's take a look at some of the things they've done.

Personal Shopper - Answer a series of questions about your likes and dislikes, and Land's End will suggest clothing to you.  Try it!  For someone who doesn't like to to shop, you might just find that it saves you the hassle of having to search through all of the pages.

Shop with a friend - This very unique feature allows two people in two different regions of the world to shop online simultaneously and communicate while they do so!  This is perfect for two people that live in different sections of the world but would like to help to select that perfect gift.  You can see your selection in advance and make a joint decision.  It's not something I would do, but it is unique, and might make the shopping experience better for some.

Personal Model - A VERY cool service, Land's End allows you create a model of yourself (or your loved one) by designating height, weight, proportions, hair color, hair length, arm length, bust size, etc.  A 3D model is then created that can face you, turn in any of four directions, and most importantly, try clothes on!  Land's End then goes on to suggest clothing for your body type, telling my wife, for example, to accentuate her tiny waist, then suggesting clothing that will do just that.  The clothing can then be viewed in any of the available colors, and a simple click of the button will make your model try them on for size.  For those of us that are "fashion challenged," it really helps to see this.  This addresses, in a virtual sense, the issue of not being able to try the clothes on.

Fabric Swatches - Trying it on isn't quite enough sometimes.  Did you dig deep enough to discover that Land's End will send you free fabric swatches for the asking?  Cross another concern off of your shopping list if you are one of those "I HAVE to see and touch it first" kind of people.

Overstocks - Some people want a bargain.  That's one of the things that attracts us to so many brick and mortar companies, and Land's End will get involved with that too.  You can sign up for the overstocks newsletter--I receive it every week faithfully.  It shows you the items that are out of season, etc., and offers them at reduced prices.  Each day after the newsletter goes out, the price is reduced some more.  It's a very neat concept.  Not only are they getting rid of their hard to sell items, but they are making customers feel that they are getting a bargain.  But probably the most interesting facet of the overstocks newsletter?  YOU have given THEM permission (and eagerly await) to solicit you EVERY WEEK via your e-mail!  What a great way to keep their name in front of you, and you asked for them to do it.

Customer Service - Customer service is a big concern for Internet shoppers.  Since you still can't really try in on in advance, you still might be a bit tentative before you shop.  I'm sure you noticed the "Land's End Live!" button on many of the pages.  It is touted by saying, "Ask a real person."  Is this important?  You bet.  The first time I wanted to buy pants from Land's End, I wanted pants with a cuff.  I needed to know, however, that if the pants were custom cut for a cuff and they didn't fit, would Land's End accept the return?  I clicked on the button and in seconds had a chat box that appeared on my screen.  The CS rep introduced herself, and I asked my question.  She assured me that if they pants did not fit properly--even though they had been cuffed--that Land's End would gladly replace them or send me a refund, no questions asked.  Scratch customer service off the worry list.  I bought the pants.  Now THAT'S interactivity at it's finest.

Sizing - Ever read those catalogues that try to explain to you how to measure yourself?  Well Land's End provides Quick Time movies that show you exactly how to measure yourself, and where.  That's taking advantage of what the Internet has to offer, and most importantly, it's valuable content for a shopper.  And if the items runs S, M, L, XL, XXL, don't sweat it.  Just ask the Land's End Live rep, "I'm a 34" waist.  Is that a medium in your supplex swim trunks?"

Fashion Tips, History, and Information - Want to know how to tie a tie?  The history of flannel?  What current fashion trends are?  Other fashion information?  It's all in here at the Land's End library.  (Are you listening fashion teachers?)

All these examples, and we haven't even mentioned what great clothes and products Land's End has to offer.  Here is a site with content.  There is a reason to come, a reason to stay, and a reason to return for every visitor.  Land's End has created a safe and pleasant shopping experience for it's customers, and it's reflected in their revenues.  Now let's take a look at a couple more examples......