Read chapter 3 from Web
Pages That Suck. Then answer the following questions:
1. What is Web site content?
2. Explain how Web site content adds
value to one's organization. Include an example of good content,
citing an organization not listed in the readings; rather, one you
have seen on your travels through the Internet. Cite the URL, and
explain what makes the content good.
3. How has Land's End turned the Internet
into an important sales and marketing tool? Why have they been so
successful while so many others have failed?
4. Can an organization still successfully
utilize the Web through Web content even if they are not actually selling
a product or service on the Web? Explain.
5. Examine the following Web site.
Identify the specific content that makes this site successful (hint: there
is a right and a wrong answer. Look for the content that will keep
a visitor there and bring them back).
Clinique
6. Examine the following Web site.
Identify the specific content that makes this site successful.
Scotts
7. Examine the following Web site.
Identify the specific content that makes this site successful.
Crayon
8. What is the most important question
you can ask about your Web site?
9. List at least 10 specific ways
to add content to your site.
Another lesson down. Now go and get
another lesson plan.
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