Letterhead and Envelopes - Every company of every size uses them.  You've got to have them printed anyway.  Why not announce your URL?   It won't cost you a penny more than it already does.

Business Cards - Ditto.  But be smart here.  People are accustomed to finding your name, your organization, etc. on your business cards.  Place your URL in a prominent position so that it will stand out.  Get it noticed!  They'll find your name and address, but they won't find your URL.  Make them think about it.

Forms - More of the same.  Preprinted items should include your information.

Brochures, Catalogs, and Direct Mail - Ok, I know that I'm getting repetitive here, but it's important that your organization not overlook these various items.  You have a myriad of print items, and you need to announce your Web presence.  Don't overlook them.

Print Ads - Pick up the newspaper and look at some of the hundreds and thousands of print ads.  Some companies run an ad every week.  How many of them include a website URL?  Certainly not all of them.  You're paying for the ad.   Make the most of it.  The same thing holds true for Yellow Pages and television commercials.  However, do be cautioned that unless your URL is VERY simple and easy to remember, you might avoid reading it on radio advertisements.

E-mail Signatures - If you are not already using this feature with your business e-mail, you should be!  It's a great way to make sure that others have your address, telephone number, etc., and now, your URL.  If your e-mail supports HTML, it will probably even show up as a working hyperlink.

Ask for Reciprocal Links - Notice anyone on the Web that you see as an ally?  Ask them for a link to your site!  I get requests from job sites on a regular basis, asking me if I would mind adding them to my jobs pages.  It's a great way to get out there.

Remember that your class Web site can be an effective recruiting tool if used properly.  How can you spread the word about it?  In addition to the above, here are a few ideas that are unique to a chapter site.

School Newspaper - Come now, they're begging for stories, and you've got something unique.  Maybe you can offer to post their paper online? *wink*  If nothing else, then the entire newspaper team will visit your site.

Report Cards - Are you making good use of the comments section?  Put your URL in the comments section for parents to see.  If your report cards don't allow you the opportunity to customize comments, buy a rubber stamp!  They are inexpensive and might be worth your while.  You can use this on all materials you send home.

Football and other programs - I don't know how much your school charges for an ad in the program.  At Hickory it is $90 for a half-page ad.  Trade for or buy the space.  Not only students see it, but also prospective employers (not to mention administrators).  The last ad I ran asked community businesses to call me to be considered for a free Web site.

Federal Cards - Send home your own 3 x 5 card or other promotional print item introducing your site to the parents.  You never know who will wind up seeing it.

Promotional items - You're sending out those promotional items anyway like kitchen magnets, etc.  Put your URL on them.

Cheerleaders - Develop a cheer for your cheering squad that goes like this:  Give me an H, give me a T, give me another T, give me a P, give me a COLON, give me a FORWARD SLASH...   Ok, so maybe this one won't work..... 

Get Creative - Share your ideas with us here and I'll be happy to post them and credit you for you input.